Jagran Film Festival (JFF) is an initiative by the Jagran Group towards creating a culture of cinema appreciation. It is an honest and sincere attempt by Jagran to spread this culture, and create a platform that connects great content with audiences across the country.
Last year, with over 16 towns, 400+ screenings, 16 cinema appreciation workshops, the festival directly touched over an audience of over 50,000 people, and the media coverage of jagran puts the reach of jff well beyond 50 mn people across india.
Enthused by the response to this initiative by both the audiences and the filmmakers, the Festival in 2015, plans to travel an even greater distance. The Jagran Film Festival will start from Delhi, travelling through Kanpur, Lucknow, Allahabad, Varanasi, Agra, Meerut, Dehradun, Hisar, Ludhiana, Patna, Ranchi, Jamshedpur, Raipur, Indore, and Bhopal and finally culminates in Mumbai. This makes it geographically the largest film festival in India. The festival screens films across genres from around the globe. A unique feature of JFF is that the cast and crew of a few select films are invited to a discussion with the audience on various elements of the film. An important aspect of the festival is to generate a discussion on the various aspects of Cinema and its impact on society and popular culture.
The 6th edition of the Jagran film Festival this year presents a special section 'Happiness Spirit' with a clutch of 10-15 very special films. "Happiness of human spirit has been a subject close to 'The Jagran Philosophy' always and when we were deciding on the Festival content, we chose this subject and the films made around this theme".