Emerging Consumer Demand: Rise of the Small Town Indian
The Indian consumer is changing - more connected than ever, more savvy and better equipped to benefit from an everchanging marketplace. In such a dynamic scenario, what must businesses do to succeed while simultaneously ensuring that the consumer wins?
Research report : Indian FMCG Industry
The Indian FMCG industry, with an estimated market size of ₹ 2 trillion, accounts for the fourth largest sector in India.