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The market size of the Indian FMCG sector is estimated to grow to US$ 135 billion by 2020 from US$ 44.9 billion in 2013 as per the Nielsen Report

Tier 2 and tier 3 towns will grow from an FMCG market worth INR 287 Billion (5.74 Billion USD) in 2012 to over INR 4 Trillion (80 Billion USD) in value by 2026

Food products is the leading segment, accounting for 43 per cent of the overall market. Personal care (22 per cent) and fabric care (12 per cent) come next in terms of market share

Total consumption expenditure to reach nearly USD3600 billion by 2020 from USD1328 billion in 2012

FMCG is the fourth largest sector in the Indian economy

The FMCG sector has grown at an annual average of about 11 per cent over the last decade

'Food products' is the leading segment, accounting for 43.0 per cent of the overall market

In the Food & Beverages (F&B), tier II players are rising fast and are expected to control 40 per cent of the FMCG segment by 2019, as per rating agency Crisil

Tier II and III cities are growing at double the rate at which tier I cities are growing, and these markets now contribute to nearly 30 per cent of the FMCG industry's turnover says Sanjiv Puri, Divisional Chief Executive for FMCG Trade Marketing & Distribution, ITC

No More A Jungle Raj In Bihar.Between 2005-08, the strength of the civil and armed police force increased by 5.9 percent.

More small-scale industrial units are situated in Uttar Pradesh than in any other state

Improved social security is making the Bihari; an increasingly happy and relaxed consumer

Tier 2 and Tier 3 towns are attracting large investments as they possess a significant cost advantage - in terms of land prices and manpower

Real India, a region made up of approximately 400 towns each with a population of 1-10 Lac, are home to 100 million Indians and today constitute up to 20 percent of the country's FMCG consumption

The annual per capita FMCG consumption of Middle India towns touched INR 2,800 (56 USD), which exceeded the national average by INR 1,600 (32 USD)

Tier II and III cities account for 24 per cent of India's households and these people have a disposable income of 23 per cent which stands at Rs 1.7 lakh crore

The annual spending of middle-class households on fast food restaurants in India's Tier 2 and 3 cities has increased from Rs 2,500 to Rs 5,200 (a growth of 108% on fast food in the last two years), according to a study by the Associated Chambers of Commerce and Industry of India (Assocham)

The Narendra Modi government is moving ahead with plans to develop 200 low-cost airports in Tier-II Tier-III towns across country in the next years and has already identified 50 such cities under the first phase of this development

73% of Lava volumes come from tier 2 and tier 3 cities

Online market place giant eBay experiencing 50 per cent of its business coming from the tier II and III cities in India, as per their report Commerce 3.0

E-tailing in India will grow from the current $0.6 billion to $76 billion by 2021 according to management consulting firm Technopak Advisors

A vast majority of the Indian origin people of Mauritius are Biharis (approx. 70%) with Bhojpuri as their mother tongue.

Agriculture continues to generate more than 40 percent of the State Domestic Product.

sweet & Simple
Bihar consumes more Kit Kat Chocolates than MP, Rajasthan & Chhattisgarh put together.

Myntra gets more than 55% of their revenue from tier II and III markets in India

Jabong witnessing 65% of its sales coming from tier II and III cities in India

Apple to enter the top 50 Tier-II and Tier-III cities in India

Govt plans 200 low-cost airports to connect Tier-II, Tier-III towns

From 83 stores across 40 cities, the Pantaloons plans to double its store count in tier 2 and tier 3 cities across the country over the next couple of years. (Source: Outlook Business)

With changing lifestyle and increasing consumer demand, the Indian FMCG market is expected to cross $80 bn by 2026 in towns with population of up to 10 lakh

Real India, a region made up of approximately 400 towns each with a population of one lakh to 10 lakh, is home to 100 million Indians and today constitutes up to 20% of the country's FMCG consumption

Real India is also home to 30% of all urban stores, comprising over 900,000 stores today

The annual per capita FMCG consumption of Real India towns touched 2,800 INR (56 USD), which exceeded the national average by 1,600 INR (32 USD). This is a significant achievement for these smaller towns, considering the fact that the metros breached the 2,800 INR (56 USD) mark as recently as 2009

Hard to imagine Tea Gardens in bihar

Bihar's literacy rate has been on the rise and now producing more Graduates and PostGraduates than Kerala.

Bihar has Accelerated itself to the position of the 3rd largest market for SUVs.

Amazingly Bihar alone has emerged as a bigger market for Hero Honda Motorcycles than Delhi, Mumbai & Bangalore put together.

Bihar is amongst the Top 3 state consuming Fairness Creams across India.

Bihar has now stepped into the zone of the top three markets for Bharti Airtel.

Bihar GDP - (G)etting (D)ouble (P)ower Growth

DATA SOURCE
DAINIK JAGRAN
IRS 2012 Q4
MARKET SKYLINE DATA

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